The purpose of this study is to provide a systematic review of empirical studies on customers’ telepresence experience across various fields within the time period from 1992 to 2023. This discusses the process through which literature has been generated and undergone adaptation throughout its historical development. Subsequently, an assessment was conducted to determine the prospective research significance of telepresence within the contexts of hospitality and tourism, in relation to its comparative standing in other sectors. This paper offers an evaluation that examines the application of telepresence in the hospitality and tourism industries. It not only provides valuable insights but also puts forth suggestions for future research endeavors in this field.