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Multi-method Investigations of the Impact of Lockdown Relaxation on Tourists’ and Residents’ Movements

aut.relation.endpage638
aut.relation.issue7
aut.relation.journalJournal of Travel & Tourism Marketing
aut.relation.startpage619
aut.relation.volume40
dc.contributor.authorShin, Seunghun
dc.contributor.authorLee, Eunji
dc.contributor.authorYhee, Yerin
dc.contributor.authorKim, Jungkeun
dc.contributor.authorKoo, Chulmo
dc.date.accessioned2026-02-26T00:09:38Z
dc.date.available2026-02-26T00:09:38Z
dc.date.issued2023-11-09
dc.description.abstractThis research examines the impact of lockdown relaxation on tourists’ and residents’ movements in the context of restaurant patronage in Jeju Island, South Korea. Drawing on spatial interaction and multi-attribute attitude theories, we hypothesized the difference between tourists and residents in terms of restaurant visit patterns and choices during lockdown relaxation. A multi-method approach was adopted: spatial, data-driven analysis, and experiments. Lockdown relaxation is found to affect how tourists and residents choose and visit restaurants in different ways. This research provides explanations about tourists’ and residents’ mobility and guidelines that practitioners can use to prepare for “living with COVID-19.”
dc.identifier.citationJournal of Travel & Tourism Marketing, ISSN: 1054-8408 (Print); 1540-7306 (Online), Informa UK Limited, 40(7), 619-638. doi: 10.1080/10548408.2023.2277805
dc.identifier.doi10.1080/10548408.2023.2277805
dc.identifier.issn1054-8408
dc.identifier.issn1540-7306
dc.identifier.urihttp://hdl.handle.net/10292/20681
dc.languageen
dc.publisherInforma UK Limited
dc.relation.urihttps://www.tandfonline.com/doi/full/10.1080/10548408.2023.2277805
dc.rightsThis is the Author's Accepted Manuscript of an article published in the Journal of Travel & Tourism Marketing © 2023 Informa UK Limited. The Version of Record can be found at DOI: 10.1080/10548408.2023.2277805
dc.rights.accessrightsOpenAccess
dc.subject3508 Tourism
dc.subject35 Commerce, Management, Tourism and Services
dc.subject3504 Commercial Services
dc.subject3506 Marketing
dc.subject1504 Commercial Services
dc.subject1505 Marketing
dc.subject1506 Tourism
dc.subjectMarketing
dc.subjectLockdown relaxation
dc.subjecttourists’ movement
dc.subjectresidents’ movement
dc.subjectrestaurant visit
dc.subjectspatial interaction theory
dc.subjectmulti-attribute attitude theory
dc.subjectmulti-method investigation
dc.subjectexploratory spatial data analysis
dc.subjectdata-driven analysis
dc.subjectexperimental study
dc.titleMulti-method Investigations of the Impact of Lockdown Relaxation on Tourists’ and Residents’ Movements
dc.typeJournal Article
pubs.elements-id530824

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