Multi-method Investigations of the Impact of Lockdown Relaxation on Tourists’ and Residents’ Movements
Date
Authors
Shin, Seunghun
Lee, Eunji
Yhee, Yerin
Kim, Jungkeun
Koo, Chulmo
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Informa UK Limited
Abstract
This research examines the impact of lockdown relaxation on tourists’ and residents’ movements in the context of restaurant patronage in Jeju Island, South Korea. Drawing on spatial interaction and multi-attribute attitude theories, we hypothesized the difference between tourists and residents in terms of restaurant visit patterns and choices during lockdown relaxation. A multi-method approach was adopted: spatial, data-driven analysis, and experiments. Lockdown relaxation is found to affect how tourists and residents choose and visit restaurants in different ways. This research provides explanations about tourists’ and residents’ mobility and guidelines that practitioners can use to prepare for “living with COVID-19.”Description
Keywords
3508 Tourism, 35 Commerce, Management, Tourism and Services, 3504 Commercial Services, 3506 Marketing, 1504 Commercial Services, 1505 Marketing, 1506 Tourism, Marketing, Lockdown relaxation, tourists’ movement, residents’ movement, restaurant visit, spatial interaction theory, multi-attribute attitude theory, multi-method investigation, exploratory spatial data analysis, data-driven analysis, experimental study
Source
Journal of Travel & Tourism Marketing, ISSN: 1054-8408 (Print); 1540-7306 (Online), Informa UK Limited, 40(7), 619-638. doi: 10.1080/10548408.2023.2277805
Publisher's version
Rights statement
This is the Author's Accepted Manuscript of an article published in the Journal of Travel & Tourism Marketing © 2023 Informa UK Limited. The Version of Record can be found at DOI: 10.1080/10548408.2023.2277805