AUT Business School
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The AUT Business School conducts disciplinary research that is at the fore front of international knowledge. Their researchers are recognised experts in their fields and produce research of relevance to their academic and non-academic stakeholders. The AUT Business School has particular research strength in: Accounting, Business Information Systems, Economics, Finance, International Business, Management (including Human Resource Management and Employment Relations), Marketing, Advertising, Retailing and Sales.
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- ItemExperiences of Learning and Teaching in HyFlex Spaces(ASCILITE, 2023-11-28) Gedera, DilaniThis report summarises findings from an ethics-approved research and evaluation project, HyFlex Environments for Post-Covid Learning and Teaching. This study adopted a mixed methods approach to investigate students’ and teachers’ experiences using HyFlex spaces for learning and teaching purposes in 2022. Data were collected for one year covering two semesters, three Trimesters and summer school. The data collection methods included an online student survey, class observations, and semi-structured interviews with students and teachers. This report presents what worked and did not work in the HyFlex spaces and suggests various logistical, technological and pedagogical recommendations that can contribute to the success of HyFlex learning and teaching.
- ItemDigital Platforms and Organisational Resilience(Association for Information Systems (AIS), 2023-12-02) Jayasinghe, JN; Singh, Harminder; Subasinghage, MadukaExogenous shocks are sudden changes faced by organisations, such as pandemics, natural disasters, terrorist attacks, and new regulations, which might negatively impact their activities. When shocks occur, firms with a high level of resilience can continue their activities with little disruption. One way of becoming more resilient is by using digital platforms, as they provide an opportunity to continue operations by making them more adaptable and making them more reliable. Using organisational information processing theory and by employing the case study method, this research explored how digital platforms affect organisational resilience during exogenous shocks. Results of the study reveal that information technology adoption is one major factor in fostering resilience during exogenous shocks. Moreover, the results highlighted that managerial perception to obtain and use platform is another factor that influences positive resilience outcomes. It also aligned with reliability and adaptability, which ultimately achieve resilience.
- ItemExploiting Resource Fluidity for Digital Transformation - A Revelatory Case Study(Association for Information Systems (AIS), 2022-12-09) Li, Yangting; Tan, Barney; Park, Ha EunDigital transformation (DT) is a prevalent phenomenon across multiple industries with substantial impacts at the organizational, industry, and societal levels. Although DT have been explored in various contexts, most studies have taken for granted that the focal organizations could afford and own the human, technological, and monetary resources required for successful DT. However, not all organizations would want to bear the costs of owning these resources, and could seek to access them, but not own them, in a dynamic and transient arrangement. Using the case study of a mega church in New Zealand, we find that successful DT of such organizations is underpinned by attaining resource fluidity, which consists of 3 phases: the (1) Acquisition, (2) Activation, and (3) Application phases. This paper elaborates on each of these phases and presents a framework that could guide organizations to leverage resources they have access to, but not own to enact DT.
- ItemThe Association Between Political Identity Centrality and Cancelling Proclivity(Elsevier BV, 2024-04) Mesler, Rhiannon M; Howie, Katharine; Chernishenko, Jennifer; Shen, Mingnan Nancy; Vredenburg, JessicaAugmented by the rise of social media, contemporary culture has increasingly witnessed the phenomenon of “cancellation” – that is, a brand's swift and public fall from grace, catalyzed through digital platforms like Twitter and, in turn, traditional media. We are the first to examine individual difference predictors of cancelling proclivity. We explore the relationship between a novel individual difference, political identity centrality (the extent to which one's political identity [e.g., liberal, conservative] is central to self-concept), and individuals' propensity to seek retribution from a moral transgressor online (i.e., their “cancelling proclivity”). Additionally, we test the mediating roles of individual differences in moral exporting (actively promoting and supporting the proliferation of one's own moral beliefs), social vigilantism (the tendency of individuals to impress and propagate their “superior” beliefs onto “ignorant” others), virtue signaling (signaling one's virtuousness for public respect or admiration), and self-efficacy on the relationship between political identity centrality and cancelling proclivity. Using an online panel (n = 459), we uncover that political identity centrality is significantly and positively associated with cancelling proclivity operationalized as reaction strength to transgressions and calling-out (calling attention to a transgression) and piling-on a transgressor (mass public prolific addition of comments about the transgression and transgressor). Interestingly while both virtue signaling and social vigilantism were found to be significant mediators, they played distinct roles wherein virtue signaling mediates the relationship for strength of reaction to transgressions, and social vigilantism mediates the relationship for calling-out and piling-on. The current research illustrates that some individual behavior may be less about what someone believes and rather the importance of those beliefs to one's identity – a valuable insight not previously identified in the literature. We discuss theoretical contributions, implications for future research, and applied implications (e.g., how brands might recover from cancellations).
- ItemCultivating Curiosity: Consumer Responses to Ethical and Product Benefits in Cultured Foods(Elsevier BV, 2024-02-22) Arango, Luis; Conroy, Denise M; Errmann, Amy; Septinato, FelixCultured foods have the potential to profoundly transform the food industry. However, most current research focuses on cultured meat, neglecting other cultured products and begging the question of whether different promotional approaches are suited for certain types of cultured food products than others. To bridge this knowledge gap, we carried out two studies to explore how product type (cultured meat vs. cultured fruit) and benefit type (ethical vs. product attributes such as sensory and nutritional advantages) interact in determining consumers' willingness to try the products. Study 1 findings indicate that emphasizing ethical benefits is more effective for promoting cultured meat, whereas highlighting product benefits is more effective for promoting cultured fruit. We found that curiosity, a strong behavioral motivator, mediates the interactive effect of product type and benefit type on willingness to try. This research underscores the need for marketing messages to be tailored to the distinct cultured product types and enriches the literature on curiosity as an important mechanism in the context of cultured food acceptance.