AUT Business School
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The AUT Business School conducts disciplinary research that is at the fore front of international knowledge. Their researchers are recognised experts in their fields and produce research of relevance to their academic and non-academic stakeholders. The AUT Business School has particular research strength in: Accounting, Business Information Systems, Economics, Finance, International Business, Management (including Human Resource Management and Employment Relations), Marketing, Advertising, Retailing and Sales.
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Browsing AUT Business School by Subject "1505 Marketing"
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- ItemBalancing Evolutionary Impulses: Effects of Mindfulness on Virtue Food Preference(Wiley, 2023-03-29) Errmann, Amy; Septianto, FelixMindfulness is emerging as a contemplative tool that may positively influence consumers' preference for virtue food, thus supporting health and well-being. However, it remains unclear which consumer groups may benefit the most from mindfulness. Previous research has demonstrated that consumers who experienced unpredictable environments in low socioeconomic households as children exhibit the likelihood of an adaptive chronic preference for vice food. Against this backdrop, the current research explores how mindfulness can support consumers who experienced low socioeconomic environments as children and further sheds light on the psychological mechanism, reduced impulsivity, for increased virtue food choice. This effect is tested across different manipulations of mindfulness and virtue food contexts. The research also introduces the unique mindfulness intervention of object visualization for helping stabilize the present-moment for consumers. Overall, the findings show that mindfulness may be a potential solution to impulsivity and increase preference for virtue food, supporting consumers in health and well-being.
- ItemCue Consistency Matters: How and When Newcomers Respond to Supervisor Creativity Expectations(Informa UK Limited, 2023) Chen, J; Cooper-Thomas, HD; Cheung, GOrganizations may hire newcomers as a source of creativity, bringing fresh ideas and novel solutions to benefit organizational performance. However, the conditions that foster newcomer innovation are not well understood. Drawing on behavioral plasticity and cue consistency theories, we investigate the combined influence of new job self-efficacy and two work design factors (work autonomy and work demands) affecting how supervisor creativity expectations (SCEs) translate into newcomers behaving innovatively. Two-wave data were collected from 108 graduates of a university in China. Results using reliability-corrected single indicator latent moderated structural equation modeling (RCSLMS) supported our hypotheses. Thus, SCEs predicted newcomer innovative behavior more strongly for newcomers with low new job self-efficacy. Moreover, supporting cue consistency theory, newcomers who perceived high SCEs and low new job self-efficacy demonstrated the highest level of innovative behavior when work autonomy was high or work demands were low. These results broaden the application of behavioral plasticity theory for understanding newcomer behaviors. Further, our findings emphasize the importance of consistent work environment cues to encourage newcomer innovation.
- ItemDecisions With ChatGPT: Re-examining Choice Overload in ChatGPT Recommendations(Elsevier BV, 2023-07-13) Kim, J; Kim, JH; Kim, C; Park, JThis research examines how individuals respond differently to recommendation options generated by ChatGPT, an AI-powered language model, in five studies. In contrast to previous research on choice overload, Studies 1 and 2 demonstrate that people tend to respond positively to a large number of recommendation options (60 options), revealing diverse consumer perceptions of AI-generated recommendations. Studies 3 and 4 further illustrate the moderating effect of recommendation agents and indicate that choice overload elicits distinct patterns of consumer reactions depending on whether the recommendations are from a human or AI agent. Lastly, Study 5 directly measures consumer preferences for recommendation agents, revealing a general preference for ChatGPT, particularly when a large number of options are available. These findings have significant implications for recommendation system design and user preferences regarding AI-powered recommendations.
- ItemDeveloping, Validating, and Applying a Measure of Human Quality Treatment(Springer, 2022-07-25) McGhee, Peter; Haar, Jarrod; Ogunyemi, Kemi; Grant, PatriciaHuman Quality Treatment (HQT) is a theoretical approach expressing different ways of dealing with employees within an organization and is embedded in humanistic management tenants of dignity, care, and personal development, seeking to produce morally excellent employees. We build on the theoretical exposition and present a measure of HQT-Scale across several studies including cross-culturally to enhance confidence in our results. Our first study generates the 25 items for the HQT-Scale and provides initial support for the items. We then followed up with a large study of managers (n = 363) from Nigeria in study 2, which confirms the theoretical properties of the five dimensions of HQT and highlights a two-factor construct: HQT Ethically Unacceptable and HQT Ethically Acceptable using a 20-item HQT-Scale. Study 3 with a large sample of New Zealand employees (n = 452) again confirms the nature of the construct and provides construct validity tests. Finally, using time-lagged data, study 4 (n = 308) focuses on New Zealand employees and job attitudes and behaviors, and a well-being outcome. That study not only confirms the theoretically implied effects but also shows the HQT Ethically Acceptable factor mediates the detrimental effects of HQT Ethically Unacceptable. Overall, our four studies provide strong support for the HQT-Scale and highlight important understandings of HQT and humanistic management in the workplace.
- ItemDo You Trust ChatGPTs? Effects of the Ethical and Quality Issues of Generative AI on Travel Decisions(Informa UK Limited, 2024-01-09) Kim, JH; Kim, J; Kim, C; Kim, SThis study investigated the impact of ChatGPT’s recommendation quality and ethical concerns on travelers’ acceptance, satisfaction, and perceived trustworthiness. Results showed that when quality and ethical concerns were prominent, acceptance of and satisfaction with ChatGPT’s recommendations decreased significantly, and the negative effects were mediated by perceived trustworthiness. This study also identified that message framing containing ChatGPT’s errors, and the information types delivered by ChatGPT, acted as moderators of the positive effect of its recommendations. These findings underscore the significance of addressing ethical and quality concerns in using AI (Artificial intelligence)-powered chatbots, with implications for AI acceptance and satisfaction.
- ItemDrivers of Ethical Consumption: Insights from a Developing Country(SAGE Publications, 2023-04-10) Hasan, Sabeehuddin; Wooliscroft, Ben; Ganglmair-Wooliscroft, AlexandraWEIRD countries (Western, Educated, Industrialised, Rich, Democratic) consume well above the earth's capacity to produce. Non-WEIRD countries look on, with justifiable envy and want to increase their standard of living. Not only do we need to reduce consumption in WEIRD countries, we need also to understand the non-WEIRD citizens’ motivations to avoid/reduce future issues caused by over-consumption. This paper covers the breadth of phenomena of ethical consumption habits and their drivers in Pakistan. In-depth unstructured interviews were conducted with Pakistani respondents and analysed using laddering technique to uncover drivers of ethical consumption. Consumption choices in Pakistan are driven primarily by religiosity and frugality. While concern for health and environmental conservation is shared with WEIRD countries, underlying values (conformity and tradition) differ. These results emphasize the need to understand the drivers in developing societies and adjusting our marketing programs to improve societal wellbeing and environmental protection.
- ItemEthics and the Future of Meaningful Work: Introduction to the Special Issue(Springer, 2023-04-17) Lysova, EI; Tosti-Kharas, J; Michaelson, C; Fletcher, L; Bailey,, C; McGhee, PThe world of work over the past 3 years has been characterized by a great reset due to the COVID-19 pandemic, giving an even more central role to scholarly discussions of ethics and the future of work. Such discussions have the potential to inform whether, when, and which work is viewed and experienced as meaningful. Yet, thus far, debates concerning ethics, meaningful work, and the future of work have largely pursued separate trajectories. Not only is bridging these research spheres important for the advancement of meaningful work as a field of study but doing so can potentially inform the organizations and societies of the future. In proposing this Special Issue, we were inspired to address these intersections, and we are grateful to have this platform for advancing an integrative conversation, together with the authors of the seven selected scholarly contributions. Each article in this issue takes a unique approach to address these topics, with some emphasizing ethics while others focus on the future aspects of meaningful work. Taken together, the papers indicate future research directions about: (a) the meaning of meaningful work, (b) the future of meaningful work, and (c) how we can study the ethics of meaningful work in the future. We hope these insights will spark further relevant scholarly and practitioner conversations.
- ItemFinancial Abuse in a Banking Context: Why and How Financial Institutions Can Respond(Springer Science and Business Media LLC, 2023-06-02) Scott, AIntimate Partner Violence (IPV) is a global social problem that includes using coercive control strategies, including financial abuse, to manage and entrap an intimate partner. Financial abuse restricts or removes another person’s access to financial resources and their participation in financial decisions, forcing their financial dependence, or alternatively exploits their money and economic resources for the abuser’s gain. Banks have some stake in the prevention of and response to IPV, given their unique role in household finances and growing recognition an equitable society is one inclusive of consumers with vulnerabilities. Institutional practices may unwittingly enable abusive partners’ financial control as seemingly benign regulatory policy and tools of household money management exacerbate unequal power dynamics. To date, business ethicists have tended to take a broader view of banker professional responsibility, especially post-Global Financial Crisis. Little scholarship examines if, when and how a bank should respond to societal issues, such as IPV, traditionally outside their ‘remit’ of banking services. I extend existing understandings of ‘systemic harm’ to conceptualise the bank’s role in addressing economic harm in the context of IPV, viewing IPV and financial abuse through a consumer vulnerability lens to translate theory into practice. Two in-depth stories of financial abuse further illustrate the active role banks can and should take in combating financial abuse.
- ItemInfluence of Strategic HRM and Entrepreneurial Orientation on Dynamic Capabilities and Innovation in Small- and Medium-Sized Enterprises(SAGE Publications, 2023-10-16) Ho, Marcus; Soo, Christine; Tian, Amy; Teo, Stephen TTIn small- and medium-sized enterprises (SMEs), adopting a strategic human resource management (SHRM), approach can improve dynamic capabilities and promote greater innovation. However, most research on this topic is theoretical and focuses on large firms with well-established formal and mature human resource management systems and access to significant resources. Using a resource-based view framework, we investigate how entrepreneurial orientation (EO) enhances the SHRM–dynamic capabilities relationship in SMEs. Using time-lagged data from 456 SMEs in Australia, our results confirm that SHRM has an indirect positive association with innovation through its impact on dynamic capabilities. Additionally, EO has an indirect positive association with innovation through its impact on dynamic capabilities. Our results also show that EO moderates the positive relationship between dynamic capabilities and innovation such that the relationship becomes stronger as EO increases. This study’s results have theoretical and practical implications for the role of SHRM and EO in developing dynamic capabilities and innovation in SMEs.
- ItemMarket Research and Insight: Past, Present and Future(SAGE Publications, 2022-02-22) Yallop, Anca; Baker, Jonathan J; Wardle, JudithOne hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance of market research through a historical lens. A historical approach enables recognising and (re)framing both academic and practitioner contributions to market research through the years. Knowing the past allows better understanding and appreciation of the present, while simultaneously enabling envisioning of the future. In this introduction, we briefly review the origins and development of market research before introducing the three papers that comprise the special issue.
- ItemMindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience(Informa UK Limited, 2024-03-21) Errmann, AmyMindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated mindfulness elicitations, particularly regarding the mechanisms that might alter short-term memory retention. In the research, five studies examined how integrating elicitations of mindfulness, specifically through attention to the body, can be integrated into advertising. The studies explored how such integrated advertisements can manifest awe in consumers, thereby enhancing their immersion in the advertisement. Specifically, ads that incorporate mindful body cues (open body awareness, body scan, body senses, breath cues) versus a control condition absent of these cues enhance purchase intention and brand salience among viewers. This research practically introduces and defines mindfulness-integrated advertising to the field and theoretically illustrates the potential of mindfulness to influence information processing by elevating awe and immersion, and subsequently short-term memory, thereby boosting brand salience.
- ItemMindful Luxury: A Case of the Faroe Islands(Elsevier BV, 2024-10-01) Leban, M; Errmann, A; Seo, Y; Voyer, BGThis research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating case study. The intersection of exclusivity and environmental consciousness in this remote destination introduces the concept of 'mindful luxury.' Analyzing the experiences of 16 tourists, we uncover a profound transformation in luxury travel, blending uniqueness with curiosity, awareness, and contemplation. This mindful approach redefines luxury experiences as not just indulgent but as profoundly transformational, paving the way for sustainable practices in the future.
- ItemService Mega-disruptions: A Conceptual Model and Research Agenda(Emerald, 2023-11-14) Vredenburg, Jessica; Kapitan, Sommer; Jang, SharonPurpose This paper aims to formally conceptualize service mega-disruptions as any far-reaching and unforeseen general environmental stressor or threat that impacts a service organization’s ability to provide a desired level of service. The authors differentiate sudden large-scale general environmental threats from traditional service failures in scope and scale of impact via number of customers and sectors affected and duration and speed of the disruption. Design/methodology/approach This paper draws from service recovery theory to build a conceptual model of service mega-disruptions. The resulting conceptual model maps service failure recovery strategies against a service mega-disruption recovery approach to examine consumer response to changes in service value. This work further articulates additional research needs including conceptualization, measurement and methods as traditional drivers of service recovery and the value of the service experience change in response to service mega-disruptions. Findings This work proposes a research agenda to investigate whether service mega-disruptions can bypass the need for service recovery due to a consumer self-moderating process. As past research shows, the less control a service provider has over a failure, the more customers attribute fault to the situation and transfer blame away from an organization. This paper suggests that this self-moderating process disrupts the need for service providers to court forgiveness for a failure with perceptions of similarity and controllability providing an alternate pathway to customer forgiveness. Similarly, it is suggested that service mega-disruptions play a role in transforming service ecosystems into tighter, more contractual systems with less agency for service providers and poorer ability to adjust to market conditions. The duration and longevity of effects on service providers’ control, agency and ability to adjust following a service mega-disruption must be researched further. Originality/value This paper builds theory to develop a conceptual model of service mega-disruptions and their role in customer engagement and reshaping the service ecosystem. This paper culminates in the proposition of a research agenda that aims to build research capacity among services marketing scholars as service providers’ coordination and market conditions are challenged by service mega-disruptions.
- ItemSystematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities(SAGE Publications, 2023-03-03) Padela, Shoaib M Farooq; Wooliscroft, Ben; Ganglmair-Wooliscroft, AlexandraThis paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a messy, multifaceted, and multi-level composite of problems characterized by causal complexities and non-linear interactions of numerous contributing variables. Exploring such a wicked composite of problems for causal explanations and theory building through reductionist empiricism is unrealistic, expensive, and futile. Systems thinking is required to understand the configurations driving wicked problems and navigate their causal complexities. We construed brand externalities as a wicked problem and provided an illustrative example for STM. A systematic narrative review is used to amalgamate diverse stakeholder perspectives and capture the structures and processes that generate brand externalities. System dynamics, employing a causal loop diagram, is used to organize the findings and develop a causal theory of brand externalities. The proposed method can help scholars, managers, and policymakers better define complex managerial and social problems and identify the likely consequences of their actions.
- ItemTempered Radicals in Manufacturing: Invisible Champions of Inclusion(Cambridge University Press, 2022-07-21) Griffiths, Chris; Pio, Edwina; McGhee, PeterThe tempered radical enjoys their work and is committed to their organisation. Yet, something important to them, like their values or identity, makes them feel different from their workplace's dominant culture. This sense of difference, and their tempered approach to radical change, allow them to work unnoticed in organisations as invisible champions of inclusion. This study examines how tempered radicals use their abilities as change agents to foster inclusion. It takes advantage of manufacturing industries' highly collaborative, richly diverse and rapidly changing employment environment. Drawing participants from all organisational levels demonstrates the broad influence of the tempered radical. Twenty-four qualitative interviews were conducted using a narrative inquiry methodology and interpreted through thematic analysis. This study builds on current theory and makes a valuable contribution by proposing a framework to illustrate the key characteristics of the tempered radical incorporating inclusion in the workplace.
- ItemThe Lab, Land, and Longing: Discursive Constructions of Australian Identities in ‘Future’ Food Consumption(SAGE Publications, 2023-10-23) Errmann, Amy; Conroy, Denise M; Young, JenniferFood consumption is being reconfigured as a consequence of consumers’ ethical concerns. While preferences and tastes may be influenced by broad ethical positions, constructions of social identity also reflect shifts in food consumption. Important tools within this nexus are ‘future foods’, produced through novel technologies such as artificial intelligence or genetic editing, supporting consumers in the construction of identity markers. Through 24 (n = 121) focus groups in rural and urban Australia, we explore to what extent future foods contribute to alleviate tensions between broader ethical principles and consumer identities. We argue that the collective discourse around future foods has the potential to shift the culture of food ethics in the future, enabled through three moral identity markers. Specifically, identities of citizen-consumption that view ethics as ‘eating for change’; nationalism as a form of patriotic morality that encourages the consumption of national brands and protectionism; and nostalgic knowledge and historical identities of the past to reconfigure ethical ideals for the future. These discursive identity constructions shed light on how consumers may redefine food ethics in the future, legitimising citizenship through demonstrating virtue, patriotism as loyalty to social groups, and nostalgic capturing of history to ‘ethicise’ the future.
- ItemWEIRD Is Not Enough: Sustainability Insights from Non-WEIRD Countries(SAGE Publications, 2023-04-11) Wooliscroft, Ben; Ko, EunjuHenrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ in Behavoral and Brain Sciences (as of March, 2023 it has been cited 11 800 plus times in scholar.google). The paper introduced the concept of Western, Educated, Industrialised, Rich and Developed (WEIRD) countries/cultures and research subjects. It makes a cogent case for research based on those samples being unrepresentative of, and not useful to inform policy/behavior change/etc. of non-WEIRD countries. With this paper Henrich, Heine, and Norezayan (2010) have asked psychology and all social sciences to reflect on whether our findings represent the world, or just one small part of it. Macromarketing's assumptions and beliefs about fundamental human behavior have been shaped by psychology.
- ItemWorking From Home During Lockdown: The Impact on Performance and Wellbeing(Cambridge University Press (CUP), ) Smollan, Roy K; Morrison, Rachel L; Cooper-Thomas, Helena DThe experience of working from home changed drastically with the arrival of COVID-19. Compared to pre-pandemic experiences, key differences included the vast number of people involved, its involuntary nature, the suddenness of its implementation, its lengthy duration, and the presence of others at home. The demands of this form of remote work during lockdown have partly been mitigated by the resources employees have accessed. This study aimed to investigate the factors impacting employee performance and wellbeing while compulsorily working from home during New Zealand's first nationwide lockdown. We analyzed qualitative data gathered from employees in two organizations. The resulting aggregate dimensions across both demands and resources include organizational factors, furniture and technology factors, and individual factors. Given the ongoing nature of COVID-19 we identify new research directions for investigating remote work, and practical implications focusing on suitable home furniture and technology, plans for future remote work, and supporting employees.