Intangible relationship value in service industries

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aut.researcherBaxter, Roger Arthur
dc.contributor.authorYang, AJ
dc.contributor.authorBaxter, RA
dc.contributor.authorXu, Y
dc.date.accessioned2011-09-29T23:27:47Z
dc.date.available2011-09-29T23:27:47Z
dc.date.copyright2007-12-03
dc.date.issued2007-12-03
dc.description.abstractThis paper describes a differentiated replication, in a service industry, of the test of a model of intangible value in business to business buyer-seller relationships. It models value from the seller’s perspective. The original study was conducted by Baxter and Matear (2004) in the manufacturing sector. The current study finds that the model, synthesised from the intellectual capital literature, is broadly replicated in the business services sector, apart from one dimension of value, named “organisation”.
dc.format.medium[CD-ROM]
dc.identifier.citationProceedings from the Australian and New Zealand Marketing Academy (ANZMAC'07), Dunedin, New Zealand
dc.identifier.isbn978-1-877156-28-0 (Program and Abstracts) 978-1-877156-29-9 (Proceedings CD)
dc.identifier.urihttp://hdl.handle.net/10292/2173
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.urihttp://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/papers/R%20Baxter_1a.pdf
dc.rightsNOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version)
dc.rights.accessrightsOpenAccess
dc.titleIntangible relationship value in service industries
dc.typeConference Contribution
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