Intangible relationship value in service industries
Intangible relationship value in service industries
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Date
2007-12-03
Authors
Yang, AJ
Baxter, RA
Xu, Y
Supervisor
Item type
Conference Contribution
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Journal Title
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Volume Title
Publisher
Australian and New Zealand Marketing Academy (ANZMAC)
Abstract
This paper describes a differentiated replication, in a service industry, of the test of a model of intangible value in business to business buyer-seller relationships. It models value from the seller’s perspective. The original study was conducted by Baxter and Matear (2004) in the manufacturing sector. The current study finds that the model, synthesised from the intellectual capital literature, is broadly replicated in the business services sector, apart from one dimension of value, named “organisation”.
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Proceedings from the Australian and New Zealand Marketing Academy (ANZMAC'07), Dunedin, New Zealand
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