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Artificial intelligence (AI) in Luxury Hospitality: Balancing Efficiency and Human Connection

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aut.relation.issue1
aut.relation.journalHospitality Insights
aut.relation.volume9
dc.contributor.authorHarkison, Tracy
dc.date.accessioned2026-03-04T01:56:26Z
dc.date.available2026-03-04T01:56:26Z
dc.date.issued2025-10-01
dc.description.abstract<jats:p>The luxury hospitality sector is being transformed by AI, driven by the need to enhance guest experience, improve operational efficiency, and address labour shortages.  However, this transformation challenges the traditional, human-centric model of service in luxury hospitality. Technologies such as chatbots, virtual concierges, and predictive analytics allow for the customisation of services by analysing guest preferences, creating a highly personalised experience [1]. This efficiency, combined with being able to operate 24/7, strengthens the case for widespread adoption in the industry, but what does this mean for the human-centric service that luxury hospitality is built on?</jats:p>
dc.identifier.citationHospitality Insights, ISSN: 2537-9267 (Print); 2537-9267 (Online), Auckland University of Technology (AUT) Library, 9(1). doi: 10.24135/hi.v9i1.176
dc.identifier.doi10.24135/hi.v9i1.176
dc.identifier.issn2537-9267
dc.identifier.issn2537-9267
dc.identifier.urihttp://hdl.handle.net/10292/20719
dc.publisherAuckland University of Technology (AUT) Library
dc.relation.urihttps://ojs.aut.ac.nz/hospitality-insights/article/view/176
dc.rightsCopyright (c) 2025 Hospitality Insights. This work is licensed under a Creative Commons Attribution 4.0 International License.
dc.rights.accessrightsOpenAccess
dc.subject3508 Tourism
dc.subject35 Commerce, Management, Tourism and Services
dc.subject3504 Commercial Services
dc.subject3506 Marketing
dc.subjectMachine Learning and Artificial Intelligence
dc.titleArtificial intelligence (AI) in Luxury Hospitality: Balancing Efficiency and Human Connection
dc.typeJournal Article
pubs.elements-id754173

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