Media Images and the Gendered Representation of Chefs

Simple item page
aut.relation.endpage6
aut.relation.issue1en_NZ
aut.relation.journalResearch in Hospitality Managementen_NZ
aut.relation.startpage1
aut.relation.volume10en_NZ
aut.researcherMcIntosh, Alison Jane
dc.contributor.authorChen, Ben_NZ
dc.contributor.authorMcIntosh, AJen_NZ
dc.contributor.authorHarris, Cen_NZ
dc.contributor.authorGoodsir, Wen_NZ
dc.date.accessioned2020-07-05T22:05:01Z
dc.date.available2020-07-05T22:05:01Z
dc.date.copyright2020-07-04en_NZ
dc.date.issued2020-07-04en_NZ
dc.description.abstractImages portrayed in online media may influence societal perceptions of chefs, with the potential to perpetuate gender segregation in the professional kitchen. Little scholarly attention in previous research has been given to the examination of gender and images in hospitality media. This article aims to fill that gap through an exploration of how online hospitality media may socially construct the gendered nature of the chef profession. The visual research method — the use of images to learn about the social world — was used to analyse 315 images collected from lifestyle magazines accessed online, food event websites, hospitality and restaurant industry-related websites, cookbooks and cooking equipment websites in New Zealand. Specifically, images depicting male and female chefs were sourced and analysed in relation to their gender representation. The findings revealed a marked difference between the portrayed images of male and female chefs. Not only did female chefs feature less frequently in the images, they were also predominantly portrayed in more domestic settings, with feminine aspects emphasised. The potential implications of these results are discussed, including the reinforcement of gender stereotypes underpinning segregation in the chef profession.
dc.identifier.citationResearch in Hospitality Management, 10:1, 1-6, DOI: 10.1080/22243534.2020.1790202
dc.identifier.doi10.1080/22243534.2020.1790202en_NZ
dc.identifier.issn2224-3534en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/13497
dc.publisherTaylor & Francisen_NZ
dc.relation.urihttps://www.tandfonline.com/doi/abs/10.1080/22243534.2020.1790202en_NZ
dc.rights© 2020 The Author(s). Co-published by NISC Pty (Ltd) and Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectFemale chefs; Gender segregation; Magazines; Male chefs; Metaphors; Visual research
dc.titleMedia Images and the Gendered Representation of Chefsen_NZ
dc.typeJournal Article
pubs.elements-id382119
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Culture & Society
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism/PBRF - review
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism/Tourism & Event Management
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF Reviewers
pubs.organisational-data/AUT/PBRF Reviewers/PBRF Reviewers - Culture and Society
pubs.organisational-data/AUT/PBRF Reviewers/PBRF Reviewers - Culture and Society/Hospitality and Tourism - PBRF Reviewers
pubs.organisational-data/AUT/PBRF/PBRF Culture and Society
pubs.organisational-data/AUT/PBRF/PBRF Culture and Society/Hospitality and Tourism
pubs.organisational-data/AUT/zTest
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Chen, McIntosh, Harris & Goodsir (2020).pdf
Size:
381.85 KB
Format:
Adobe Portable Document Format
Description:
Journal article
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
AUT Grant of Licence for Tuwhera Aug 2018.pdf
Size:
276.29 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
School of Hospitality and Tourism