O’Reilly coined the term web 2.0 seven years ago (O'Reilly, 2005), yet in the past seven years we have seen minimal evidence of wide-spread impact of web 2.0 on traditional higher education pedagogy. Seven years on, we argue that today’s school-leaving students are entering higher education within an increasingly post web 2.0 society that is predominantly characterised by engagement with mobile social media. We argue that there is a need for higher education to engage with new pedagogies that are appropriate for an emerging post web 2.0 society. We present a framework for preparing lecturers to engage with post web 2.0 pedagogies by experiencing the potential of mobile social media within authentic communities of practice.