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Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice

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aut.relation.journalThe Conversationen_NZ
aut.researcherVredenburg, Jessica
dc.contributor.authorVredenburg, Jessicaen_NZ
dc.contributor.authorSpry, Aen_NZ
dc.contributor.authorKemper, Jen_NZ
dc.contributor.authorKapitan, Sommeren_NZ
dc.date.accessioned2019-01-20T23:02:35Z
dc.date.available2019-01-20T23:02:35Z
dc.date.copyright2018-12-05en_NZ
dc.date.issued2018-12-05en_NZ
dc.identifier.citationThe Conversation, December 5, 2018. Retrieved from: https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035
dc.identifier.doi10.64628/AA.s5hme4hdt
dc.identifier.issn2201-5639en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/12164
dc.publisherThe Conversation
dc.relation.urihttps://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035
dc.rightsCC-BY Creative Commons Attribution No Derivatives
dc.rights.accessrightsOpenAccessen_NZ
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/
dc.subjectColin Kaepernick
dc.subjectNew Zealand stories
dc.subjectBrand activism
dc.subjectWokewashing
dc.titleWoke Washing: What Happens When Marketing Communications Don't Match Corporate Practiceen_NZ
dc.typeOther Form of Assessable Output
pubs.elements-id351828
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Faculty of Business, Economics and Law
pubs.organisational-data/AUT/Faculty of Business, Economics and Law/Marketing, Advertising, Retailing & Sales
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law/Faculty Review Team PBRF 2018
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law/Marketing, Advertising, Retailing and Sales Department PBRF 2018

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