Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice
aut.relation.journal | The Conversation | en_NZ |
aut.researcher | Vredenburg, Jessica | |
dc.contributor.author | Vredenburg, J | en_NZ |
dc.contributor.author | Kapitan, S | en_NZ |
dc.contributor.author | Spry, A | en_NZ |
dc.contributor.author | Kemper, J | en_NZ |
dc.date.accessioned | 2019-01-20T23:02:35Z | |
dc.date.available | 2019-01-20T23:02:35Z | |
dc.date.copyright | 2018-12-05 | en_NZ |
dc.date.issued | 2018-12-05 | en_NZ |
dc.identifier.citation | The Conversation, December 5, 2018. Retrieved from: https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035 | |
dc.identifier.issn | 2201-5639 | en_NZ |
dc.identifier.uri | https://hdl.handle.net/10292/12164 | |
dc.publisher | The Conversation Media Group Ltd | |
dc.relation.uri | https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035 | |
dc.rights.accessrights | OpenAccess | en_NZ |
dc.rights.uri | http://creativecommons.org/licenses/by-nd/4.0/ | |
dc.subject | Colin Kaepernick; New Zealand stories; Brand activism; Wokewashing | |
dc.title | Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice | en_NZ |
dc.type | Other form of assesable output | |
pubs.elements-id | 351828 | |
pubs.organisational-data | /AUT | |
pubs.organisational-data | /AUT/Faculty of Business, Economics and Law | |
pubs.organisational-data | /AUT/Faculty of Business, Economics and Law/Marketing, Advertising, Retailing & Sales | |
pubs.organisational-data | /AUT/PBRF | |
pubs.organisational-data | /AUT/PBRF/PBRF Business Economics and Law | |
pubs.organisational-data | /AUT/PBRF/PBRF Business Economics and Law/Faculty Review Team PBRF 2018 | |
pubs.organisational-data | /AUT/PBRF/PBRF Business Economics and Law/Marketing, Advertising, Retailing and Sales Department PBRF 2018 |
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