Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice
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Date
Authors
Vredenburg, J
Kapitan, S
Spry, A
Kemper, J
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Publisher
The Conversation Media Group Ltd
Description
Keywords
Colin Kaepernick; New Zealand stories; Brand activism; Wokewashing
Source
The Conversation, December 5, 2018. Retrieved from: https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035