Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice
Date
Authors
Vredenburg, J
Kapitan, S
Spry, A
Kemper, J
Supervisor
Item type
Other form of assesable output
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
The Conversation Media Group Ltd
Description
Keywords
Colin Kaepernick; New Zealand stories; Brand activism; Wokewashing
Source
The Conversation, December 5, 2018. Retrieved from: https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035