Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice
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Vredenburg, Jessica
Spry, A
Kemper, J
Kapitan, Sommer
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The Conversation
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Colin Kaepernick, New Zealand stories, Brand activism, Wokewashing
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The Conversation, December 5, 2018. Retrieved from: https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035
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CC-BY Creative Commons Attribution No Derivatives
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Except where otherwise noted, this item's license is described as CC-BY Creative Commons Attribution No Derivatives