Cross-Country Differences in Consumer Acceptance and Advocacy of Novel Food Technologies
Date
Authors
Lin, Brian
Conroy, Denise
Errmann, Amy
Gan, Caixia
Fahn, Hugo
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier BV
Abstract
Novel food technologies can contribute to more sustainable and resilient food systems, but their success depends on public acceptance. This study examines cross-country and demographic differences in consumer responses to three novel food technologies, gene editing, cellular agriculture, and controlled-environment agriculture, using data from 14,617 participants across eight countries. Adoption readiness was assessed across four dimensions: perceived safety, willingness to buy, willingness to encourage others to buy, and support for government initiatives. Results show substantial variation across countries and demographic groups, underscoring the importance of national contexts and sociodemographic factors in shaping acceptance, social endorsement, and policy support. These findings offer a multi-dimensional understanding of how consumers evaluate novel food technologies and provide insights for industry, researchers, and policymakers advancing future food innovations.Description
Keywords
35 Commerce, Management, Tourism and Services, 3506 Marketing, Social Determinants of Health, Stroke, 2 Zero Hunger, 0908 Food Sciences, 1505 Marketing, Food Science, 3006 Food sciences, 3210 Nutrition and dietetics, 3506 Marketing
Source
Food Quality and Preference, ISSN: 0950-3293 (Print), Elsevier BV, 141, 105897-105897. doi: 10.1016/j.foodqual.2026.105897
Publisher's version
Rights statement
© 2026 The Authors. Published by Elsevier Ltd. Creative Commons. This is an open access article distributed under the terms of the Creative Commons CC-BY license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You are not required to obtain permission to reuse this article.