Artificial Imagination: Industry Attitudes on the Impact of AI on the Visual Effects Process

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aut.relation.endpage131
aut.relation.issue2
aut.relation.journalInteractions: studies in communication and culture
aut.relation.startpage113
aut.relation.volume13
dc.contributor.authorNarayan, Aditya
dc.contributor.authorCaillard, Duncan
dc.contributor.authorMatthews, Justin
dc.contributor.authorNairn, Angelique
dc.date.accessioned2024-09-20T03:30:28Z
dc.date.available2024-09-20T03:30:28Z
dc.date.issued2024-10-01
dc.description.abstractThe integration of artificial intelligence (AI) into the visual effects (VFX) industry has significant implications for creativity, workflow efficiency and ethical considerations. AI offers benefits in automating labour-intensive tasks and enhancing creative processes, yet it raises concerns about intellectual property, job displacement and the overall impact on artistic integrity. Through semi-structured interviews with nine experienced VFX artists, the study captures current attitudes towards AI and its potential to reshape the industry. The findings reveal a complex interplay of optimism for technological advancements and apprehension about the ethical and practical challenges posed by AI. This pilot study provides a foundational understanding of VFX artists’ perceptions of AI, highlighting the need for ongoing dialogue and careful integration of these emerging technologies.
dc.identifier.citationInteractions: studies in communication and culture, ISSN: 1757-2681 (Print); 1757-2681 (Online), Intellect, 13(2), 113-131.
dc.identifier.issn1757-2681
dc.identifier.issn1757-2681
dc.identifier.urihttp://hdl.handle.net/10292/18026
dc.publisherIntellect
dc.relation.urihttps://intellectdiscover.com/content/journals/10.1386/iscc_00056_1
dc.rightsContributors to all Intellect products can deposit their author accepted manuscript (AAM) in a non-commercial institutional or subject repository. We define an AAM as the version of the paper after peer review, with revisions having been made, but before copy-editing and typesetting have taken place. This is subject to an embargo period of twelve months.
dc.rights.accessrightsOpenAccess
dc.subject1608 Sociology
dc.subject4410 Sociology
dc.titleArtificial Imagination: Industry Attitudes on the Impact of AI on the Visual Effects Process
dc.typeJournal Article
pubs.elements-id568635
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