Artificial Imagination: Industry Attitudes on the Impact of AI on the Visual Effects Process
| aut.relation.endpage | 131 | |
| aut.relation.issue | 2 | |
| aut.relation.journal | Interactions: studies in communication and culture | |
| aut.relation.startpage | 113 | |
| aut.relation.volume | 13 | |
| dc.contributor.author | Narayan, Aditya | |
| dc.contributor.author | Caillard, Duncan | |
| dc.contributor.author | Matthews, Justin | |
| dc.contributor.author | Nairn, Angelique | |
| dc.date.accessioned | 2024-09-20T03:30:28Z | |
| dc.date.available | 2024-09-20T03:30:28Z | |
| dc.date.issued | 2024-10-14 | |
| dc.description.abstract | The integration of artificial intelligence (AI) into the visual effects (VFX) industry has significant implications for creativity, workflow efficiency and ethical considerations. AI offers benefits in automating labour-intensive tasks and enhancing creative processes, yet it raises concerns about intellectual property, job displacement and the overall impact on artistic integrity. Through semi-structured interviews with nine experienced VFX artists, the study captures current attitudes towards AI and its potential to reshape the industry. The findings reveal a complex interplay of optimism for technological advancements and apprehension about the ethical and practical challenges posed by AI. This pilot study provides a foundational understanding of VFX artists’ perceptions of AI, highlighting the need for ongoing dialogue and careful integration of these emerging technologies. | |
| dc.identifier.citation | Interactions: Studies in Communication & Culture, ISSN: 1757-2681 (Print); 1757-2681 (Online), Intellect, 13(2), 113-131. | |
| dc.identifier.doi | 10.1386/iscc_00056_1 | |
| dc.identifier.issn | 1757-2681 | |
| dc.identifier.issn | 1757-2681 | |
| dc.identifier.uri | http://hdl.handle.net/10292/18026 | |
| dc.publisher | Intellect | |
| dc.relation.uri | https://intellectdiscover.com/content/journals/10.1386/iscc_00056_1 | |
| dc.rights | Contributors to all Intellect products can deposit their author accepted manuscript (AAM) in a non-commercial institutional or subject repository. We define an AAM as the version of the paper after peer review, with revisions having been made, but before copy-editing and typesetting have taken place. This is subject to an embargo period of twelve months. | |
| dc.rights.accessrights | OpenAccess | |
| dc.subject | 1608 Sociology | |
| dc.subject | 4410 Sociology | |
| dc.subject | VFX | |
| dc.subject | creativity | |
| dc.subject | workflow | |
| dc.subject | ethical implications | |
| dc.subject | machine learning | |
| dc.subject | emerging technologies | |
| dc.title | Artificial Imagination: Industry Attitudes on the Impact of AI on the Visual Effects Process | |
| dc.type | Journal Article | |
| pubs.elements-id | 568635 |