Artificial Imagination: Industry Attitudes on the Impact of AI on the Visual Effects Process

Date
2024-10-01
Authors
Narayan, Aditya
Caillard, Duncan
Matthews, Justin
Nairn, Angelique
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Intellect
Abstract

The integration of artificial intelligence (AI) into the visual effects (VFX) industry has significant implications for creativity, workflow efficiency and ethical considerations. AI offers benefits in automating labour-intensive tasks and enhancing creative processes, yet it raises concerns about intellectual property, job displacement and the overall impact on artistic integrity. Through semi-structured interviews with nine experienced VFX artists, the study captures current attitudes towards AI and its potential to reshape the industry. The findings reveal a complex interplay of optimism for technological advancements and apprehension about the ethical and practical challenges posed by AI. This pilot study provides a foundational understanding of VFX artists’ perceptions of AI, highlighting the need for ongoing dialogue and careful integration of these emerging technologies.

Description
Keywords
1608 Sociology , 4410 Sociology
Source
Interactions: studies in communication and culture, ISSN: 1757-2681 (Print); 1757-2681 (Online), Intellect, 13(2), 113-131.
DOI
Rights statement
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