Trust in News in Aotearoa New Zealand 2023

Abstract

About this report

This is the fourth report about trust in news in Aotearoa New Zealand produced by the AUT research centre for Journalism, Media and Democracy (JMAD). The study behind the report was completed in collaboration with the Reuters Institute for the Study of Journalism. With permission from the institute’s researchers, we have used the same survey questions to investigate trust in news and a comparable sampling method to the one used in their annual Digital News Reports to measure news trust. This allows us international comparisons with Aotearoa New Zealand about levels of trust in the news – in 2022, the Reuters survey covered 46 countries. Our 2023 survey also asked New Zealanders about their news consumption, news sources, misinformation and paying for news. These questions in our survey mirror those in the Reuters study, allowing us international comparisons about these related issues. As in 2020-2022, survey data for our 2023 report was collected by New Zealand online market research company Horizon Research Ltd. The production of this report was funded by the Auckland University of Technology (AUT), and it has ethics approval from the AUT Ethics Committee (AUTEC).