Hypercommercial Television: An Introduction
| aut.relation.journal | PopCAANZ Conference Proceedings 2016 | en_NZ |
| aut.relation.volume | forthcoming | en_NZ |
| aut.researcher | Johnson, Rosser | |
| dc.contributor.author | Johnson, R | en_NZ |
| dc.date.accessioned | 2017-02-14T22:17:31Z | |
| dc.date.available | 2017-02-14T22:17:31Z | |
| dc.date.copyright | 12/12/2016 | en_NZ |
| dc.date.issued | 12/12/2016 | en_NZ |
| dc.description.abstract | This paper examines the introduction and spread of hypercommercial broadcasting on free-to-air television in New Zealand. It begins by defining the key terms and then moves to outline the circumstances under which such broadcasting developed. Drawing on a content analysis of television schedules, the paper will show the rapidity and extent to which networks chose to screen hypercommercial television forms with a specific focus on two particular examples of the genre. | |
| dc.identifier.citation | Peer Reviewed Proceedings of the 7th Annual Conference Popular Culture Association of Australia and New Zealand (PopCAANZ), Sydney 29 June–1 July, 2016, pp. 98-107. | |
| dc.identifier.uri | https://hdl.handle.net/10292/10325 | |
| dc.publisher | Popular Culture Association of Australia and New Zealand (PopCAANZ) | |
| dc.relation.uri | http://popcaanz.com/conference-proceedings-2016/ | |
| dc.rights.accessrights | OpenAccess | en_NZ |
| dc.subject | Hypercommercialism; Commercial speech; Television; New Zealand; Marketing; Promotional culture | |
| dc.title | Hypercommercial Television: An Introduction | en_NZ |
| dc.type | Journal Article | |
| pubs.elements-id | 208300 | |
| pubs.organisational-data | /AUT | |
| pubs.organisational-data | /AUT/Design & Creative Technologies | |
| pubs.organisational-data | /AUT/Design & Creative Technologies/Faculty Central |