Hypercommercial Television: An Introduction
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Johnson, R
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Popular Culture Association of Australia and New Zealand (PopCAANZ)
Abstract
This paper examines the introduction and spread of hypercommercial
broadcasting on free-to-air television in New Zealand.
It begins by defining the key terms and then moves to outline the
circumstances under which such broadcasting developed. Drawing
on a content analysis of television schedules, the paper will show the
rapidity and extent to which networks chose to screen
hypercommercial television forms with a specific focus on two
particular examples of the genre.
Description
Keywords
Hypercommercialism; Commercial speech; Television; New Zealand; Marketing; Promotional culture
Source
Peer Reviewed Proceedings of the 7th Annual Conference Popular Culture Association of Australia and New Zealand
(PopCAANZ), Sydney 29 June–1 July, 2016, pp. 98-107.
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The author(s) assign to the Popular Culture Association of Australia and New Zealand (PopCAANZ) an
educational non-profit institution, non-exclusive licence to use this document for personal use and in courses of
instruction; provided that the article is used in full and this copyright statement is reproduced. The author(s) also
grant a non exclusive licence to the Popular Culture Association of Australia and New Zealand to publish this
document on the PopCAANZ website and in other formats for the Refereed Proceedings of the PopCAANZ
Annual Conference, 2015. Any other use is prohibited without the express permission of the author(s).