Risks of E-Commerce Recommender Systems: A Scoping Review

Abstract

While recommender systems (RS) used in e-commerce have improved significantly providing customers with a personalised shopping experience, scholars have constantly raised concerns over the risks associated with e-commerce RS. However, a lack of methodological synthesis of risk-generating events associated with e-commerce recommender systems has curtailed systematic investigation of the risks of e-commerce RS. This paper presents a scoping review aimed at addressing this gap by synthesising different risk-generating events involved with the use of e-commerce RS as reported in the literature that could affect the welfare of customers who use those systems. Accordingly, peer-reviewed research studies published from 2003-2023 were extracted from the SCOPUS database and EBSCOhost platform for review. Sixty-two publications with evidence on risk-generating events of e-commerce RS were considered for the review. Twenty risk-generating events were identified through the review. These events were mapped with the corresponding risks based on existing frameworks on risks of e-commerce. We were able to identify several risk-generating events that had not previously been considered in conceptualising the risks of e-commerce RS. Further, we identified the plurality of the outcomes of risk-generating events which could provide guidance for the evaluation of e-commerce recommender systems from a multistakeholder perspective.