Niue’s Destination Image: A Perspective From the Travel Experiences of International Visitors

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aut.event.date2019-06-24 to 2019-06-27en_NZ
aut.event.place, Melbourneen_NZ
aut.researcherSi, Cathy
dc.contributor.authorQi, Hen_NZ
dc.contributor.authorLi, Fen_NZ
dc.contributor.authorMilne, Sen_NZ
dc.date.accessioned2019-07-17T03:03:49Z
dc.date.available2019-07-17T03:03:49Z
dc.date.copyright2019-06-26en_NZ
dc.date.issued2019-06-26en_NZ
dc.description.abstractThe purpose of this paper is to explore the image of Niue as a destination from the international visitors’ perspective. This current research is part of the Niue International Visitor Survey project at the New Zealand Tourism Research Institute. The data in this research were drawn from 1,446 participants between Oct 2017 and Sep 2018. The open-ended questions about international visitors’ perceptions towards Niue were analyzed thematically by coding with the facilitation of NVivo. Data analysis demonstrated that visitors perceived Niue as a destination with beautiful and clean nature environment, good water-based activities, friendly local people, and laid-back atmosphere, while poor facilities and infrastructure, food and beverage, and animal-related issues were least attractive for visitors. The paper concludes with implications for Niue destination marketing organizers.
dc.identifier.citationTravel and Tourism Research Association: Advancing Tourism Research Globally. 29. https://scholarworks.umass.edu/ttra/2019/research_papers/29
dc.identifier.urihttps://hdl.handle.net/10292/12668
dc.publisherTTRA Internationalen_NZ
dc.relation.urihttps://scholarworks.umass.edu/ttra/2019/research_papers/29en_NZ
dc.rightsThis Event is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Travel and Tourism Research Association: Advancing Tourism Research Globally by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu.
dc.rights.accessrightsOpenAccessen_NZ
dc.titleNiue’s Destination Image: A Perspective From the Travel Experiences of International Visitorsen_NZ
pubs.elements-id359837
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Culture & Society
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism/Hospitality & Tourism - School Office
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism/PBRF - review
pubs.organisational-data/AUT/Culture & Society/New Zealand Tourism Research Institute
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Culture and Society
pubs.organisational-data/AUT/PBRF/PBRF Culture and Society/NZTRI
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