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Consumers Are Wise to ‘Woke Washing’ - but Truly ‘Transformative Branding’ Can Still Make a Difference

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dark.contributor.authorSpry, Aen_NZ
dark.contributor.authorFigueiredo, Ben_NZ
dark.contributor.authorVredenburg, Jen_NZ
dark.contributor.authorKemper, Jen_NZ
dark.contributor.authorGurrieri, Len_NZ
dc.contributor.authorSpry, A
dc.contributor.authorFigueiredo, B
dc.contributor.authorVredenburg, J
dc.contributor.authorKemper, J
dc.contributor.authorGurrieri, L
dc.date.accessioned2023-03-16T21:45:06Z
dc.date.available2023-03-16T21:45:06Z
dc.date.copyright2021-10-26en_NZ
dc.date.issued2021-10-26en_NZ
dc.identifier.citationThe Conversation, October 26, 2021. Retrieved from: https://theconversation.com/consumers-are-wise-to-woke-washing-but-truly-transformative-branding-can-still-make-a-difference-170190
dc.identifier.urihttps://hdl.handle.net/10292/15978
dc.publisherThe Conversation
dc.relation.urihttps://theconversation.com/consumers-are-wise-to-woke-washing-but-truly-transformative-branding-can-still-make-a-difference-170190
dc.rights.accessrightsOpenAccessen_NZ
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/
dc.subjectMarketing; Brands; LEGO; Patagonia; New Zealand stories; Brand activism; Ben & Jerry's; Wokewashing
dc.titleConsumers Are Wise to ‘Woke Washing’ - but Truly ‘Transformative Branding’ Can Still Make a Differenceen_NZ
dc.typeOther form of assessable output
pubs.elements-id451474
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Business School Accreditation
pubs.organisational-data/AUT/Business School Accreditation/2020
pubs.organisational-data/AUT/Faculty of Business, Economics and Law
pubs.organisational-data/AUT/Faculty of Business, Economics and Law/School of Business
pubs.organisational-data/AUT/Faculty of Business, Economics and Law/School of Business/Marketing Department
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law/Faculty Review Team PBRF 2018
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law/Marketing, Advertising, Retailing and Sales Department PBRF 2018

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