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Consumers Are Wise to ‘Woke Washing’ - but Truly ‘Transformative Branding’ Can Still Make a Difference

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Other form of assessable output(1.56 MB)

Date

2021-10-26

Authors

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Item type

Other form of assessable output

Degree name

Journal Title

Journal ISSN

Volume Title

Publisher

The Conversation

Description

Keywords

Marketing; Brands; LEGO; Patagonia; New Zealand stories; Brand activism; Ben & Jerry's; Wokewashing

Source

The Conversation, October 26, 2021. Retrieved from: https://theconversation.com/consumers-are-wise-to-woke-washing-but-truly-transformative-branding-can-still-make-a-difference-170190

DOI

Publisher's version

https://theconversation.com/consumers-are-wise-to-woke-washing-but-truly-transformative-branding-can-still-make-a-difference-170190

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Permanent link

https://hdl.handle.net/10292/15978

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The Business School - Te Kura Kaipakihi