Consumers Are Wise to ‘Woke Washing’ - but Truly ‘Transformative Branding’ Can Still Make a Difference
Consumers Are Wise to ‘Woke Washing’ - but Truly ‘Transformative Branding’ Can Still Make a Difference
Date
2021-10-26
Authors
Spry, A
Figueiredo, B
Vredenburg, J
Kemper, J
Gurrieri, L
Supervisor
Item type
Other form of assessable output
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
The Conversation
Abstract
Description
Keywords
Marketing; Brands; LEGO; Patagonia; New Zealand stories; Brand activism; Ben & Jerry's; Wokewashing
Source
The Conversation, October 26, 2021. Retrieved from: https://theconversation.com/consumers-are-wise-to-woke-washing-but-truly-transformative-branding-can-still-make-a-difference-170190