Consumers Are Wise to ‘Woke Washing’ - but Truly ‘Transformative Branding’ Can Still Make a Difference
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Authors
Spry, A
Figueiredo, B
Vredenburg, J
Kemper, J
Gurrieri, L
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The Conversation
Description
Keywords
Marketing; Brands; LEGO; Patagonia; New Zealand stories; Brand activism; Ben & Jerry's; Wokewashing
Source
The Conversation, October 26, 2021. Retrieved from: https://theconversation.com/consumers-are-wise-to-woke-washing-but-truly-transformative-branding-can-still-make-a-difference-170190