From Practices to Experiences: A Process Framework of Value Co-creation in the Tourism Sharing Economy
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Tran, VTT
Schänzel, Heike
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Taylor and Francis Group
Abstract
The tourism sharing economy (TSE) has transformed tourism experiences by enabling direct interaction between hosts, guests, and local communities. While value co-creation is central to these encounters, the social practices through which value emerges remain underexplored. This study investigates how value co-creation develops through the interplay of social practices and experiential value in TSE contexts. Using participant observation, semi-structured interviews with hosts, guests, and local service providers, and focus groups in Ho Chi Minh City, Vietnam, the research identifies a sequence of practices across the pre-trip, during-trip, and post-trip stages, including information-seeking, welcoming, storytelling, collaboration, personalization, and feedback. These practices support resource integration and generate diverse experiential value for multiple actors. The study proposes a process framework linking social practices, platform infrastructures, and multi-actor participation, thereby conceptualizing value co-creation as a staged, practice-based process. The findings advance co-creation theory and offer insights for platform-mediated tourism development.
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Keywords
3508 Tourism, 1504 Commercial Services, 1506 Tourism, 3504 Commercial services, 3508 Tourism, Tourism sharing economy, value co-creation, social practices, experiential value, peer-to-peer tourism
Source
Annals of Leisure Research, ISSN: 1174-5398 (Print); 2159-6816 (Online), Taylor and Francis Group. doi: 10.1080/11745398.2026.2720435
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This is the Author's Accepted Manuscript of an article published in the Annals of Leisure Research, the official journal of the Australian and New Zealand Association for Leisure Studies (ANZALS). Copyright © 2026 Informa UK Limited. The publisher's version is available via subscription from (see Publisher's version).
