Navigating Troubled Waters: Tensions in Sustainability in Marine Tourism
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Beach, Claire
Lee, Michael SW
Chen, Sitong Michelle
Starr, Richard
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CABI Publishing
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Warming oceans, shifting wildlife patterns, and extreme weather events present significant challenges for marine wildlife cruise operators. These environmental disruptions lead to more frequent cancellations, lower customer satisfaction, and reduced profitability. In response, many firms voluntarily adopt sustainability initiatives to support marine conservation and local communities. However, these commitments often lead to paradoxical behavior. For example, firms may advocate for stronger marine protections but resist regulations that could limit their operations. This illustrates the difficulty of balancing economic, environmental, and social objectives.
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3508 Tourism, 41 Environmental Sciences, 4104 Environmental Management, 35 Commerce, Management, Tourism and Services, 14 Life Below Water, sustainable transitions, tensions in sustainability, sustainable tourism, marine tourism
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Tourism Cases, ISSN: 2788-5607 (Print); 2788-5607 (Online), CABI Publishing. doi: 10.1079/tourism.2025.0026
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© The Authors 2025. Open access. Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
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Except where otherwise noted, this item's license is described as Creative Commons Attribution License