Neoliberalism promotes the self as an enterprise. The entrepreneuring self originates from a western concept of autonomic individualism, which in its extreme form, gives rise to narcissist leadership in neoliberal times. Narcissist leaders are efficient in achieving neoliberal indicators and outcomes for personal gain. This leadership style is detrimental to the public good and democracy. Critiques of narcissist leadership could benefit from using an alternative ontological perspective: a Confucian notion of the self as an ecological being.