Knitwear producers in New Zealand are looking for ways to deal with the uncertainties that have arisen due to the COVID-19 pandemic. This research considers the impact of the pandemic and its effects on the development and long-term survival of the knitwear sector. An anonymous online survey was undertaken among New Zealand’s established knitwear manufacturers, with seven taking up the survey. The respondent companies accounted for around half of the total workforce employed in the country’s knitwear sector. The data were analysed using both quantitative and qualitative methods. A SWOT analysis was conducted to place the sector in a global context, identifying necessary measures for future strategic planning. The findings revealed that the supply chain has been disrupted, some businesses have stalled, and the cost of obtaining raw materials has skyrocketed. Due to the impact of the pandemic on the tourism industry, revenues have fallen. As COVID-19 is an ongoing challenge, knitwear manufacturers need to rearrange their supply chains to increase local suppliers and explore new and innovative ways to engage with domestic customers.