Brands Can Be Rewarded for Social Activism – but They Also Risk Losing Customers to Apolitical Rivals
| dc.contributor.author | Vredenburg, J | |
| dc.contributor.author | Mesler, RM | |
| dc.contributor.author | Howie, K | |
| dc.date.accessioned | 2023-03-15T03:16:56Z | |
| dc.date.available | 2023-03-15T03:16:56Z | |
| dc.date.copyright | 2022-05-04 | en_NZ |
| dc.date.issued | 2022-05-04 | en_NZ |
| dc.identifier.citation | The Conversation, May 4, 2022. Retrieved from: https://theconversation.com/brands-can-be-rewarded-for-social-activism-but-they-also-risk-losing-customers-to-apolitical-rivals-181468 | |
| dc.identifier.uri | https://hdl.handle.net/10292/15974 | |
| dc.publisher | The Conversation | en_NZ |
| dc.relation.uri | https://theconversation.com/brands-can-be-rewarded-for-social-activism-but-they-also-risk-losing-customers-to-apolitical-rivals-181468 | en_NZ |
| dc.rights.accessrights | OpenAccess | en_NZ |
| dc.rights.uri | http://creativecommons.org/licenses/by-nd/4.0/ | |
| dc.subject | Marketing; Nike; BLM; New Zealand stories; #metoo; Brand activism; Gillette; Wokewashing; Woke | |
| dc.title | Brands Can Be Rewarded for Social Activism – but They Also Risk Losing Customers to Apolitical Rivals | en_NZ |
| dc.type | Other form of assessable output | |
| pubs.elements-id | 454647 | |
| pubs.organisational-data | /AUT | |
| pubs.organisational-data | /AUT/Faculty of Business, Economics and Law | |
| pubs.organisational-data | /AUT/Faculty of Business, Economics and Law/School of Business | |
| pubs.organisational-data | /AUT/Faculty of Business, Economics and Law/School of Business/Marketing Department | |
| pubs.organisational-data | /AUT/PBRF | |
| pubs.organisational-data | /AUT/PBRF/PBRF Business Economics and Law | |
| pubs.organisational-data | /AUT/PBRF/PBRF Business Economics and Law/Faculty Review Team PBRF 2018 | |
| pubs.organisational-data | /AUT/PBRF/PBRF Business Economics and Law/Marketing, Advertising, Retailing and Sales Department PBRF 2018 | |
| pubs.organisational-data | /AUT/zBusiness School Accreditation | |
| pubs.organisational-data | /AUT/zBusiness School Accreditation/2020 |
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