Brands Can Be Rewarded for Social Activism – but They Also Risk Losing Customers to Apolitical Rivals
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Vredenburg, J
Mesler, RM
Howie, K
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The Conversation
Description
Keywords
Marketing; Nike; BLM; New Zealand stories; #metoo; Brand activism; Gillette; Wokewashing; Woke
Source
The Conversation, May 4, 2022. Retrieved from: https://theconversation.com/brands-can-be-rewarded-for-social-activism-but-they-also-risk-losing-customers-to-apolitical-rivals-181468