Double Jeopardy, Alive and Well: A Preliminary Assessment of Price Expectations in the Republic of Korea and New Zealand

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aut.relation.conferenceInternational Conference on Strategic Managementen_NZ
aut.relation.endpage1140
aut.relation.startpage1037
aut.researcherMarshall, Roger
dc.contributor.authorMarshall, Ren_NZ
dc.contributor.authorYoung-Seok, Sen_NZ
dc.contributor.authorFranklin, Den_NZ
dc.date.accessioned2018-11-26T22:48:40Z
dc.date.available2018-11-26T22:48:40Z
dc.date.copyright2016en_NZ
dc.date.issued2016en_NZ
dc.description.abstractThis preliminary research is concerned with seeking price expectation differences in response to market share information in Korea and New Zealand. A qualitative approach is taken and the research proposition is that South Korean housewives expect to pay a premium for the brand with the largest market share, whereas New Zealand grocery shoppers do not share the same expectationen_NZ
dc.identifier.citationIn Proceedings of the 2016 International Conference on Strategic Management, Innovation,Entrepreneurship and Strategy in the Era of Internet, Chengdu, Sichuan, China, 10-11 March, pp. 1037-1042.
dc.identifier.urihttps://hdl.handle.net/10292/12079
dc.publisherSichuan University Strategy and Development Research Center
dc.relation.urihttp://www.xueshutianxia.com/conference/detail/3005300002856294.htmlen_NZ
dc.rightsNOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version).
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectDouble jeopardy; Price expectations; Cross-cultural; Market shareen_NZ
dc.titleDouble Jeopardy, Alive and Well: A Preliminary Assessment of Price Expectations in the Republic of Korea and New Zealanden_NZ
dc.typeConference Contribution
pubs.elements-id196232
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Business, Economics & Law
pubs.organisational-data/AUT/Business, Economics & Law/Marketing
pubs.organisational-data/AUT/Business, Economics & Law/Marketing/Marketing PBRF 2012
pubs.organisational-data/AUT/Faculty of Business, Economics and Law
pubs.organisational-data/AUT/Faculty of Business, Economics and Law/Marketing, Advertising, Retailing & Sales
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law/Faculty Review Team PBRF 2018
pubs.organisational-data/AUT/PBRF/PBRF Business Economics and Law/Marketing, Advertising, Retailing and Sales Department PBRF 2018
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