Double Jeopardy, Alive and Well: A Preliminary Assessment of Price Expectations in the Republic of Korea and New Zealand

Marshall, R
Young-Seok, S
Franklin, D
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Conference Contribution
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Sichuan University Strategy and Development Research Center

This preliminary research is concerned with seeking price expectation differences in response to market share information in Korea and New Zealand. A qualitative approach is taken and the research proposition is that South Korean housewives expect to pay a premium for the brand with the largest market share, whereas New Zealand grocery shoppers do not share the same expectation

Double jeopardy; Price expectations; Cross-cultural; Market share
In Proceedings of the 2016 International Conference on Strategic Management, Innovation,Entrepreneurship and Strategy in the Era of Internet, Chengdu, Sichuan, China, 10-11 March, pp. 1037-1042.
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