“A labour of love”: Active Lifestyle Entrepreneurship (Occupational Devotion) During a Time of COVID-19

Wright, Richard Keith
Wiersma, Cindy
Ajiee, Richard Opara
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Journal Article
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Frontiers Media SA

The Novel Coronavirus (COVID-19) crisis management strategies adopted by world leaders across the globe in 2020 impacted the work-life balance of billions of people. Entire populations were forced to stay at home and maintain a safe distance from family members, friends, colleagues, and customers. Occupational devotion is defined as a feeling of strong, positive attachment to a form of self-enhancing employment, where achievement and fulfillment are high, and the core activity has such intense appeal that the line between this work and leisure is virtually erased. Although it is not a new concept, this area of the serious leisure perspective has been largely overlooked by scholars observing the world of sport events and entrepreneurship. Using Creative Analytical Practice (CAP), a post-qualitative methodology, we present the personal narrative of a New Zealand-based active lifestyle entrepreneur who, as a result of a nationwide COVID19 lockdown, was forced to re-assess his long-established occupational devotion. Our co-constructed story offers an emotive insight into the personal cost and consequences of finding yourself living in a lockdown.

COVID-19 , active lifestyle entrepreneurship , creative analytical practice , occupational devotion , personal narrative , serious leisure , 42 Health Sciences , 4207 Sports Science and Exercise , 8 Decent Work and Economic Growth , 4207 Sports science and exercise
Frontiers in Sports and Active Living, ISSN: 2624-9367 (Print); 2624-9367 (Online), Frontiers Media SA, 3, 624457-. doi: 10.3389/fspor.2021.624457
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© 2021 Wright, Wiersma and Ajiee. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.