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The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton

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aut.relation.endpage331
aut.relation.issue2
aut.relation.startpage328
aut.relation.volume44
dc.contributor.authorWooliscroft, B
dc.date.accessioned2025-02-19T22:27:45Z
dc.date.available2025-02-19T22:27:45Z
dc.date.issued2024-03-27
dc.description.abstractRoger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.
dc.identifier.citationWooliscroft, B. (2024). The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton. Journal of Macromarketing, 44(2), 328-331. https://doi.org/10.1177/02761467241244538
dc.identifier.doi10.1177/02761467241244538
dc.identifier.issn0276-1467
dc.identifier.issn1552-6534
dc.identifier.urihttp://hdl.handle.net/10292/18719
dc.languageen
dc.publisherSAGE Publications
dc.relation.urihttps://journals.sagepub.com/doi/10.1177/02761467241244538
dc.rights© The Author(s) 2024. Creative Commons License (CC BY-NC 4.0) This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
dc.rights.accessrightsOpenAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subject35 Commerce, Management, Tourism and Services
dc.subject3506 Marketing
dc.subject1399 Other Education
dc.subject1505 Marketing
dc.subject2103 Historical Studies
dc.subjectMarketing
dc.subject3506 Marketing
dc.titleThe Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton
dc.typeOther Form of Assessable Output
pubs.elements-id544124

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