The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton
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Abstract
Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.Description
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Wooliscroft, B. (2024). The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton. Journal of Macromarketing, 44(2), 328-331. https://doi.org/10.1177/02761467241244538
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© The Author(s) 2024.
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This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).