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Designing Ethical AI: Balancing Inclusion and Autonomy

aut.relation.endpage96
aut.relation.issue1
aut.relation.journalJournal of Ethics in Entrepreneurship and Technology
aut.relation.startpage83
aut.relation.volume6
dc.contributor.authorTouhidul Islam, ASM
dc.contributor.authorTookey, John
dc.date.accessioned2026-06-08T22:46:32Z
dc.date.available2026-06-08T22:46:32Z
dc.date.issued2025-10-16
dc.description.abstractPurpose This paper aims to explore the ethical tension between representational inclusivity and individual freedom in AI systems. It highlights how bias mitigation efforts, especially for women and children, may unintentionally restrict user autonomy when ethical interventions prescribe engagement patterns. Design/methodology/approach Using a data-centric and human-centered design, the study integrates the FAT (Fairness, Accountability, Transparency) model and Stanford’s Human-Centered AI framework. It analyses systemic nudging through empirical illustrations from recommendation systems, education platforms and profiling tools. Findings Ethical interventions can compromise autonomy if not carefully designed. A dual-layered framework – combining system-level bias auditing with user-level content mediation – is proposed to balance fairness with freedom. Research limitations/implications The study relies on illustrative cases and literature. Future work should include empirical validation through original data collection and longitudinal analysis. Practical implications The framework offers guidance for developers, educators and policymakers to design AI systems that balance personalization with ethical representation. Social implications The study promotes inclusive representation and user empowerment, contributing to equity and justice in AI technologies. Originality/value By integrating ethical theory with practical illustrations, the paper presents a structured approach to designing AI systems that respect both representation and autonomy.
dc.identifier.citationJournal of Ethics in Entrepreneurship and Technology, ISSN: 2633-7436 (Print); 2633-7444 (Online), Emerald, 6(1), 83-96. doi: 10.1108/jeet-05-2025-0027
dc.identifier.doi10.1108/jeet-05-2025-0027
dc.identifier.issn2633-7436
dc.identifier.issn2633-7444
dc.identifier.urihttp://hdl.handle.net/10292/21343
dc.languageen
dc.publisherEmerald
dc.relation.urihttps://www.emerald.com/jeet/article/6/1/83/1303794/Designing-ethical-AI-balancing-inclusion-and
dc.rights© 2025 A.S.M. Touhidul Islam and John Tookey. Published in Journal of Ethics in Entrepreneurship and Technology. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at https://creativecommons.org/licenses/by/4.0/
dc.rights.accessrightsOpenAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subject46 Information and Computing Sciences
dc.subject4608 Human-Centred Computing
dc.subjectBehavioral and Social Science
dc.subjectClinical Research
dc.subjectMachine Learning and Artificial Intelligence
dc.subject8.3 Policy, ethics, and research governance
dc.subject8.1 Organisation and delivery of services
dc.subject16 Peace, Justice and Strong Institutions
dc.subjectEthical artificial intelligence
dc.subjectFreedom of choice
dc.subjectAlgorithmic fairness
dc.subjectInclusive representation
dc.subjectHuman-centered AI
dc.subjectChildren and gender equity in AI
dc.titleDesigning Ethical AI: Balancing Inclusion and Autonomy
dc.typeJournal Article
pubs.elements-id744665

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