Double Jeopardy, Alive and Well: A Preliminary Assessment of Price Expectations in the Republic of Korea and New Zealand

Date
2016
Authors
Marshall, R
Young-Seok, S
Franklin, D
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Sichuan University Strategy and Development Research Center
Abstract

This preliminary research is concerned with seeking price expectation differences in response to market share information in Korea and New Zealand. A qualitative approach is taken and the research proposition is that South Korean housewives expect to pay a premium for the brand with the largest market share, whereas New Zealand grocery shoppers do not share the same expectation

Description
Keywords
Double jeopardy; Price expectations; Cross-cultural; Market share
Source
In Proceedings of the 2016 International Conference on Strategic Management, Innovation,Entrepreneurship and Strategy in the Era of Internet, Chengdu, Sichuan, China, 10-11 March, pp. 1037-1042.
DOI
Rights statement
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