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dc.contributor.authorJohnson, Ren_NZ
dc.date.accessioned2017-02-14T22:17:31Z
dc.date.available2017-02-14T22:17:31Z
dc.date.copyright2016-12-12en_NZ
dc.identifier.citationPeer Reviewed Proceedings of the 7th Annual Conference Popular Culture Association of Australia and New Zealand (PopCAANZ), Sydney 29 June–1 July, 2016, pp. 98-107.
dc.identifier.urihttp://hdl.handle.net/10292/10325
dc.description.abstractThis paper examines the introduction and spread of hypercommercial broadcasting on free-to-air television in New Zealand. It begins by defining the key terms and then moves to outline the circumstances under which such broadcasting developed. Drawing on a content analysis of television schedules, the paper will show the rapidity and extent to which networks chose to screen hypercommercial television forms with a specific focus on two particular examples of the genre.
dc.publisherPopular Culture Association of Australia and New Zealand (PopCAANZ)
dc.relation.urihttp://popcaanz.com/conference-proceedings-2016/
dc.rightsThe author(s) assign to the Popular Culture Association of Australia and New Zealand (PopCAANZ) an educational non-profit institution, non-exclusive licence to use this document for personal use and in courses of instruction; provided that the article is used in full and this copyright statement is reproduced. The author(s) also grant a non exclusive licence to the Popular Culture Association of Australia and New Zealand to publish this document on the PopCAANZ website and in other formats for the Refereed Proceedings of the PopCAANZ Annual Conference, 2015. Any other use is prohibited without the express permission of the author(s).
dc.subjectHypercommercialism; Commercial speech; Television; New Zealand; Marketing; Promotional culture
dc.titleHypercommercial Television: An Introductionen_NZ
dc.typeJournal Article
dc.rights.accessrightsOpenAccessen_NZ
aut.relation.volumeforthcomingen_NZ
pubs.elements-id208300
aut.relation.journalPopCAANZ Conference Proceedings 2016en_NZ


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