Creative New Zealand: In Search of Research
Date
Authors
Frommherz, Gudrun
Narayan, Aditya
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Taylor and Francis Group
Abstract
The activity of researching is a customary part of creative work, often for understanding the wider territory of an assignment, resolving issues of production, or optimising creative outcomes. Creatives do not always appreciate or even recognise the commercial value of their research, i.e. in the form of novel processes, unique applications of technology, or ground-breaking creative solutions. A mixed-model study into on-the-job research practices in New Zealand’s creative industries evidenced a profound disconnection between research input in creative labour and output of economically deployable innovation. It was observed that although many originations effectively resulted from creative research practice, these were not normally leveraged beyond the immediate task. Against the backdrop of New Zealand’s aspiration to become a leading innovation economy, the article proposes the development of a knowledge-sharing innovation ecosystem that absorbs the manifold casual research outcomes from creative production work and develops pathways for New Zealand’s creative professionals to convert imaginative specialist solutions into sustainable innovation capital.Description
Keywords
15 Commerce, Management, Tourism and Services, 19 Studies in Creative Arts and Writing, 20 Language, Communication and Culture, 35 Commerce, management, tourism and services, 36 Creative arts and writing, 47 Language, communication and culture, Creative research, innovation, creative industries, New Zealand, innovation ecosystem
Source
Creative Industries Journal, ISSN: 1751-0694 (Print); 1751-0708 (Online), Taylor and Francis Group, 1-23. doi: 10.1080/17510694.2023.2234894
Publisher's version
Rights statement
© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.