60 years of creativity in business organizations
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Design Research Society 2016
Abstract
This paper analyses the role of creativity in business organizations by examining the core ideas of an article published sixty years ago as a way to elucidate how relevant they are today in view of the research literature. The paper proposes the use of computational social simulations to support systematic reasoning about some of these longstanding issues around organizational creativity. An example of an agent-based simulation to study team ideation is presented to support systematic reasoning about the role of creativity in business organizations and to articulate future lines of inquiry.Description
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Design Research Society DRS 2016 , University of Brighton, UK, 2016-06-28 to 2016-06-30, published in: Design + Research + Society. Future-focused Thinking
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0
International License.