Coopetition in supply chains: a case study of a coopetitive structure in the horticulture industry

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aut.publication.placeHershey, PA
aut.relation.chapternumber4
aut.relation.endpage96
aut.relation.startpage80
aut.researcherWood, Lincoln
dark.contributor.authorWood, LC
dc.contributor.authorWood, LC
dc.date.accessioned2013-11-10T21:35:30Z
dc.date.accessioned2013-11-10T21:35:38Z
dc.date.available2013-11-10T21:35:30Z
dc.date.available2013-11-10T21:35:38Z
dc.date.copyright2012
dc.date.issued2012
dc.description.abstractSupply chain management has been increasingly seen as a strategic tool to improve the competitiveness of companies. Coopetition, the mingling of competitive and cooperative relationships, has been utilised by New Zealand companies in the horticulture industry to help break into and develop new markets. Using a case study various elements of the supply chain are examined from both strategic and operational perspectives for this group of companies and their customers and suppliers. The connections to the customer are shown to be enhanced through careful implementation, as the group of companies act to adjust their entire supply chains to make them increasingly customer-orientated. Significant benefits that are shown to accrue include improved information flow, increased ability to supply, and flexibility to meet customer requirements.
dc.identifier.citationIn: Eyob, E. and Tetteh, E. G. (Eds.), Customer-oriented global supply chains: Concepts for effective management, Hershey, PA: IGI Global, pp. 76-93.
dc.identifier.doi10.4018/978-1-4666-0065-2.ch004
dc.identifier.isbn1466600659
dc.identifier.isbn9781466600652
dc.identifier.urihttps://hdl.handle.net/10292/5847
dc.publisherIGI Global
dc.relation.replaceshttp://hdl.handle.net/10292/5846
dc.relation.replaces10292/5846
dc.relation.urihttp://dx.doi.org/10.4018/978-1-4666-0065-2.ch004
dc.rightsCopying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
dc.rights.accessrightsOpenAccess
dc.titleCoopetition in supply chains: a case study of a coopetitive structure in the horticulture industry
dc.typeChapter in Book
pubs.elements-id149112
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Business & Law
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