The Impact of Childhood Environments on the Sunk-Cost Fallacy

Date
2022-10-28
Authors
Jhang, Jihoon
Lee, Daniel Chaein
Park, Jooyoung
Lee, Jaehoon
Kim, Jungkeun
Supervisor
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Wiley
Abstract

The sunk-cost fallacy is a well-documented cognitive bias in the decision-making literature. Although the emerging literature on childhood socioeconomic status suggests that early-life environments shape individuals' decision strategies and have a long-lasting impact on their decisions, little is known about the impact of childhood socioeconomic status on the sunk-cost fallacy. Using two different scenarios and an actual choice task, we provide converging evidence that individuals who grew up in resource-scarce environments (those with lower childhood socioeconomic status) are reluctant to abandon inferior choices merely because they have already invested substantial resources in them, resulting in the sunk-cost fallacy. This fallacy occurs because individuals with lower childhood socioeconomic status tend to perceive the loss of their prior investments as more wasteful than those with higher childhood socioeconomic status.

Description
Keywords
35 Commerce, Management, Tourism and Services , 52 Psychology , Behavioral and Social Science , Basic Behavioral and Social Science , Pediatric , 15 Commerce, Management, Tourism and Services , 17 Psychology and Cognitive Sciences , Marketing , 35 Commerce, management, tourism and services , 52 Psychology
Source
Psychology and Marketing, ISSN: 0742-6046 (Print); 1520-6793 (Online), Wiley, 40(3), 531-541. doi: 10.1002/mar.21750
Rights statement