Media & Communication Studies Through a Multimodal Lens (A Global Report)
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Authors
Ristovska, Sandra
Zalipour, Arezou
Arsoy, Aysu
Shtern, Jeremy
Jackson, John L
Sumiala, Johanna
Carpentier, Nico
Pinto de Oliveira, Pedro
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Report
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Publisher
IAMCR - International Association for Media and Communication Research
Description
Media and communication research has long rested on the power of text (e.g., books and journal articles) despite the discipline’s interests in the multiple forms in which media and communication practice takes shape. Media and communication scholars regularly study images, sound, music, and performance but with the underlying assumption that words are the only appropriate, if not the only legitimate, vehicle for presenting research findings. It is not surprising, then, that sound projects, video or photo essays, documentary and ethnographic media, installations, performances, and other modes of mediated engagement are typically assumed to belong to the realm of art and creative practice, not to media and communication research proper. At the same time, research creation, practice-based research, visual/sensory ethnography, and intermediality are just some of the multimodal practices that have been part of the discipline’s scholarly engagement and vocabulary around the world.
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Source
INTER/ACTIONS: Multimodal Academic Communication Task Force. Commissioned Report published by IAMCR. Retrieved from https://iamcr.org/MCR-report-2025
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Unless otherwise indicated all material in the public area of this website [https://iamcr.org/] is made available under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License