After the Storm Comes the Sun: A Rhetorical Analysis of Melbourne Storm's Advertising Campaigns After the 2010 Salary Cap Scandal

Simple item page
aut.relation.journalJournal of Public Affairsen_NZ
aut.researcherNairn, Angelique
dc.contributor.authorNairn, Aen_NZ
dc.contributor.authorNelson, Fen_NZ
dc.contributor.authorJohnson, Ren_NZ
dc.date.accessioned2019-07-11T02:09:16Z
dc.date.available2019-07-11T02:09:16Z
dc.description.abstractOne of the most common motifs surrounding sports, sports teams, and sports stars is “the scandal.” One typifying feature of mediated scandals is the ease with which they can be presented as, or massaged into, an unfolding narrative. Although some research has been conducted into the initial stages of these narratives, there is significantly less that focusses on the ways in which the “transgressor” can be rehabilitated in a separate but linked part of that overarching story. This article addresses that gap by analysing two television commercials that significantly assisted the Melbourne Storm rugby league franchise in encouraging and maintaining identification and, coterminously, overcoming disidentification with its membership. Furthermore, we contend that the Melbourne Storm purposively used rhetorical strategies to emphasise the socially desirable aspects of its identity to repair damage done to its organisational image. Using rhetorical analysis, the article explicates the various techniques through which this was accomplished.
dc.identifier.citationJournal of Public Affairs. 2019;e1990. https://doi.org/10.1002/pa.1990
dc.identifier.doi10.1002/pa.1990en_NZ
dc.identifier.issn1472-3891en_NZ
dc.identifier.issn1479-1854en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/12656
dc.languageenen_NZ
dc.publisherWileyen_NZ
dc.relation.urihttps://onlinelibrary.wiley.com/doi/full/10.1002/pa.1990
dc.rightsThis is the pre-peer reviewed version of the following article: [read SOURCE], which has been published in final form at [read DOI]. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
dc.rights.accessrightsOpenAccessen_NZ
dc.titleAfter the Storm Comes the Sun: A Rhetorical Analysis of Melbourne Storm's Advertising Campaigns After the 2010 Salary Cap Scandalen_NZ
dc.typeJournal Article
pubs.elements-id361065
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Design & Creative Technologies
pubs.organisational-data/AUT/Design & Creative Technologies/Communication Studies
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies/PBRF Communication Studies
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Melbourne Storm article .pdf
Size:
280.27 KB
Format:
Adobe Portable Document Format
Description:
Journal article
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
AUT Grant of Licence for Tuwhera Aug 2018.pdf
Size:
276.29 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
School of Communication Studies - Te Kura Whakapāho