ChatGPT Personalized and Humorous Recommendations
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Journal Article
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Elsevier BV
Abstract
This study examines the impact of personalized and humorous responses generated by ChatGPT on the acceptance of and satisfaction with travel recommendations. Studies 1A, 1B, and 1C consistently indicate that visit intention and recommendation satisfaction were significantly higher when ChatGPT provided personalized rather than humorous responses. Study 2 investigates the effects of response type on visit intention and finds that recommendation satisfaction was not significant when participants were informed that the recommendation agent was human. Study 3 indicates that participants' usage experience with ChatGPT moderated the effects and that participants' need for cognition influenced their acceptance of personalized responses. Study 4 demonstrates different personalization methods from various sources, including preference-matching and tailored recommendation styles.Description
Keywords
35 Commerce, Management, Tourism and Services, 3506 Marketing, Clinical Research, Precision Medicine, Clinical Trials and Supportive Activities, 3 Good Health and Well Being, 1504 Commercial Services, 1505 Marketing, 1506 Tourism, Sport, Leisure & Tourism, 3506 Marketing, 3508 Tourism, 4406 Human geography
Source
Annals of Tourism Research, ISSN: 0160-7383 (Print), Elsevier BV, 110, 103857-103857. doi: 10.1016/j.annals.2024.103857
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© 2024 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).