Payment frequency discount vs. payment amount discount: the framing effect on preference reversal

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aut.researcherKim, Jungkeun
dc.contributor.authorJhang, JH
dc.contributor.authorKim, J
dc.date.accessioned2011-09-23T04:04:43Z
dc.date.available2011-09-23T04:04:43Z
dc.date.copyright2009
dc.date.issued2009
dc.description.abstractThe article discusses the difference between payment frequency discount and payment amount discount. It explores the preference reversal between these payments as well as the importance of framing effect in price discounts. It also examines the impact of framings on consumers's preference towards payment frequency discount and the amount discount.
dc.identifier.citationAdvances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 1021-1023
dc.identifier.issn0098-9258
dc.identifier.urihttps://hdl.handle.net/10292/2115
dc.publisherAssociation for Consumer Research
dc.relation.urihttp://www.acrwebsite.org/volumes/display.asp?id=14413
dc.rightsCopyright © 2009 Association for Consumer Research (www.acrwebsite.org). All Rights Reserved. The definitive version was published in (see Citation). The original publication is available free of charge at (see Publisher’s Version). Special permission has been given to place this publication version of the work on an institutional repository for non commercial purposes only.
dc.rights.accessrightsOpenAccess
dc.titlePayment frequency discount vs. payment amount discount: the framing effect on preference reversal
dc.typeJournal Article
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