Online consumer trust: a multi-dimensional model

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dc.contributor.authorTan, F. B.
dc.contributor.authorSutherland, P.
dc.date.accessioned2010-11-23T01:47:22Z
dc.date.available2010-11-23T01:47:22Z
dc.date.copyright2004
dc.date.created2004
dc.date.issued2004
dc.description.abstractConsumer trust is widely heralded as an essential element for the success of electronic commerce, yet the concept itself is still clouded in confusion by the numerous definitions and points of view held across multiple disciplines. It is the aim of this paper to synthesise the viewpoints from across the disciplines and bring them together in a multi-dimensional trust model. It is hoped that in doing so, these broad assortment of views will highlight the true underlying nature of trust in the online environment. From these multiple disciplines, three dimensions of trust emerged: dispositional trust, institutional trust and interpersonal trust, each bringing its own influencing factors into the overall intention to trust. From this model emerged the notion that the consumer as an individual is central to the understanding of trust, and in turn that the individual’s personality and culture form the foundation for the development of trust.
dc.identifier.doi10.4018/jeco.2004070103
dc.identifier.urihttps://hdl.handle.net/10292/1070
dc.publisherIGI Global
dc.rightsCopyright © 2004, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
dc.rights.accessrightsOpenAccess
dc.sourceJournal of Electronic Commerce in Organizations, 2, 3, 40-58
dc.subjectEelectronic commerce
dc.subjectMulti-dimensional model
dc.subjectTrust
dc.titleOnline consumer trust: a multi-dimensional model
dc.typeJournal Article
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