Nick Kyrgios on Probation: Can Controversial Athletes Sell a Sport or Are They Bad for the Business?
Date
Authors
Giroux, M
Vredenburg, J
Supervisor
Item type
Other form of assessable output
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
The Conversation
Description
Keywords
Branding; Tennis; Sports marketing; Nick Kyrgios; Sponsorship; New Zealand stories;
Sports endorsement
Source
The Conversation, October 2, 2019. Retrieved from: https://theconversation.com/nick-kyrgios-on-probation-can-controversial-athletes-sell-a-sport-or-are-they-bad-for-the-business-124567