Concept to sale of a healthier snack bar

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aut.relation.pages4
aut.researcherRush, Elaine
dc.contributor.authorRush, Een_NZ
dc.contributor.authorParsons, Aen_NZ
dc.contributor.authorYan, Men_NZ
dc.contributor.authorKelleher, Jen_NZ
dc.contributor.authorBrown, Den_NZ
dc.date.accessioned2016-05-31T01:20:05Z
dc.date.available2016-05-31T01:20:05Z
dc.date.copyright2016-02-02en_NZ
dc.date.issued2016-02-02en_NZ
dc.description.abstractSnacking between meals provides important contribution to dietary intake of key nutrients. There is a need for snack bars that are nutrient dense, have a low glycemic load and increase feelings of fullness and satiety. Over the last three years a branded “Nothing Else” dates and almonds life saver snack bar, without preservatives or additives, has been developed in partnership with a food manufacturer. In June 2015, the final bar, with eight simple ingredients, was first produced by our industry partner to meet the nutritional criteria for a health claim. Shelf-life, glycemic index, effect on appetite and satiety and market demand within retail outlets at the Auckland University of Technology were measured. More than 3000 bars were sold in five months and shelf-life exceeds four months. Anecdotal feedback is positive and new retail outlets are under consideration. Proof-of-concept and proof-of-principle for the feasibility of development of a food product by a University in partnership with the food industry has been shown. The translation of the diverse research skills and understanding found within a University to the production and successful retail of a food product is one small step towards providing a food environment that is supportive of a healthier diet.
dc.identifier.citationInternational Journal of Food and Nutritional Science. 3(1): 1-4. doi: 10.15436/2377-0619.16.044en_NZ
dc.identifier.doi10.15436/2377-0619.16.044en_NZ
dc.identifier.issn2042-650Xen_NZ
dc.identifier.urihttps://hdl.handle.net/10292/9838
dc.publisherOmmega Publishers
dc.relation.urihttp://www.dx.doi.org/10.15436/2377-0619.16.044en_NZ
dc.rights© 2016 Rush, E.C. This is an Open access article distributed under the terms of Creative Commons Attribution 4.0 International License.
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectBranding; Food environment; Glycemic index; Health claims; Satiety; Snacks
dc.titleConcept to sale of a healthier snack baren_NZ
dc.typeJournal Article
pubs.elements-id196208
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Business & Law
pubs.organisational-data/AUT/Business & Law/Marketing
pubs.organisational-data/AUT/Business & Law/Marketing/Marketing PBRF 2012
pubs.organisational-data/AUT/Business & Law/NZWRI - NZ Work Research Institute
pubs.organisational-data/AUT/Faculty of Business, Economics and Law
pubs.organisational-data/AUT/Faculty of Business, Economics and Law/Marketing
pubs.organisational-data/AUT/Health & Environmental Science
pubs.organisational-data/AUT/Health & Environmental Science/Sports & Recreation
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