The Artificial
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Authors
Nairn, Angelique
Piatti-Farnell, lorna
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Other Form of Output
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Queensland University of Technology
Abstract
Orvell noted that despite the evolution of society, imitation and authenticity function as “compass points” that guide meaning-making and retain potency as humans continue to negotiate the real and the unreal in society (ix). Describing the natural and the artificial, Birnbacher contended that, simply put, it is the difference “between what has ‘become’ and what has been ‘made’” (2): the view is that if something exists independent of human intervention, then that would make it a natural entity. Of course, he noted such a definition was not straightforward, citing examples of products manufactured by non-human beings as clear instances when such a delineation was open to interpretation and contention. For example, much debate is posed over whether the museum experience is real or artificial (Latham); if reality television can be truly authentic (Rose and Wood); whether there is value in chemical additives in food production (Carocho et al.); and how digital twins can be used to personalise medical treatment (Padoan and Plebani). These are but a few of the plethora of occasions where the natural and the artificial are debated.Description
Keywords
47 Language, Communication and Culture, 4702 Cultural Studies, 1902 Film, Television and Digital Media, 2001 Communication and Media Studies, 2002 Cultural Studies, 3605 Screen and digital media, 4701 Communication and media studies, 4702 Cultural studies
Source
Nairn, A., & Piatti-Farnell, L. (2024). The Artificial. M/C Journal, 27(6). https://doi.org/10.5204/mcj.3141 (Original work published November 25, 2024)
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Copyright (c) 2024 Angelique of Nairn, Lorna Piatti-Farnell. Creative Commons License. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.