Athlete Activism or Corporate Woke Washing? Getting It Right in the Age of Black Lives Matter Is a Tough Game
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Date
Authors
Vredenburg, J
Spry, A
Kemper, J
Kapitan, S
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Publisher
The Conversation
Description
Keywords
Marketing; Brands; Nike; NFL; NBA; Black Lives Matter; National Hockey League (NHL); Colin Kaepernick; New Zealand stories; Brand activism; Jacob Blake; Kenosha; Wokewashing
Woke
Source
The Conversation, September 21, 2020. Retrieved from: https://theconversation.com/athlete-activism-or-corporate-woke-washing-getting-it-right-in-the-age-of-black-lives-matter-is-a-tough-game-146301