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Athlete Activism or Corporate Woke Washing? Getting It Right in the Age of Black Lives Matter Is a Tough Game

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Date

2020-09-21

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Journal Title

Journal ISSN

Volume Title

Publisher

The Conversation

Description

Keywords

Marketing; Brands; Nike; NFL; NBA; Black Lives Matter; National Hockey League (NHL); Colin Kaepernick; New Zealand stories; Brand activism; Jacob Blake; Kenosha; Wokewashing Woke

Source

The Conversation, September 21, 2020. Retrieved from: https://theconversation.com/athlete-activism-or-corporate-woke-washing-getting-it-right-in-the-age-of-black-lives-matter-is-a-tough-game-146301

DOI

Publisher's version

https://theconversation.com/athlete-activism-or-corporate-woke-washing-getting-it-right-in-the-age-of-black-lives-matter-is-a-tough-game-146301

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Permanent link

https://hdl.handle.net/10292/15981

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The Business School - Te Kura Kaipakihi