The Role of Importance Perceptions in Participant Sport

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aut.relation.endpage52
aut.relation.issue2en_NZ
aut.relation.journalJournal of Physical Education and Sport Managementen_NZ
aut.relation.startpage29
aut.relation.volume1en_NZ
aut.researcherNaylor, Michael
dc.contributor.authorNaylor, Men_NZ
dc.contributor.authorJames, Jen_NZ
dc.date.accessioned2017-08-03T03:54:08Z
dc.date.available2017-08-03T03:54:08Z
dc.date.copyright2014-12-19en_NZ
dc.date.issued2014-12-19en_NZ
dc.description.abstractThere have been calls for sport management scholars to work towards an enhanced understanding of how sport can promote social good (Chalip, 2006; Zeigler, 2007). One way to accomplish this is to examine the benefits of sport participation available to both individuals and society as a whole. An instrument designed to measure the importance that sport participants place on the physical, sociological and psychological benefits that are potentially attainable through sport participation is presented, then empirically assessed. The instrument provides a multi-dimensional measure of a construct conceptualized as an instrumental attitude, and fit into a Theory of Planned Behavior (TPB) framework. The research topic is significant because of inactivity and the fact that marketing efforts related to sport participation have not generally been successful (Graham and Graham, 2008). Results of the study provide evidence supporting the re-conceptualized instrumental attitude construct and selected paths within a TPB framework.
dc.identifier.citationJournal of Physical Education and Sports Management December 2014, Vol. 1, No. 2, pp. 29-52
dc.identifier.doi10.15640/jpesm.v1n2a3
dc.identifier.urihttps://hdl.handle.net/10292/10719
dc.publisherAmerican Research Institute for Policy Development
dc.relation.urihttp://jpesm.com/vol-1-no-2-december-2014-abstract-3-jpesm
dc.rightsCopyrights for articles published in the journal are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectParticipant sport; Marketing; Consumer behavior instrumental attitude; Theory of planned behavior
dc.titleThe Role of Importance Perceptions in Participant Sporten_NZ
dc.typeJournal Article
pubs.elements-id192469
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Health & Environmental Science
pubs.organisational-data/AUT/Health & Environmental Science/Sports & Recreation
pubs.organisational-data/AUT/Health & Environmental Science/SPRINZ
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